Evaluation Question 3: What have you learned from your audience feedback?

We conducted several surveys on audience feedback.

We had two screenings of our music video at 1/3 and 2/3 of it’s completion. We did this so that we could take in views and opinions of our target audience, find out what they did and didn’t like about our video, and then use that feedback to tailor and perfect the continued filming and editing so that we would meet our target audience’s needs and achieve a stronger, more effective final outcome.

We distributed feedback sheets and allowed our audience to watch the film on a projector in a darkened room to get a real sense of immersion in the video. We screened it twice, once to view, and twice to take notes and write feedback.

Here is a final survey we asked people to fill out.

http://kwiksurveys.com/app/rendersurvey.asp?sid=fr0aoe7rbktzuhq103392&refer=billychristensena2%2Eblogspot%2Eco%2Euk#.US9pEgC_Dcs.blogger

We used it's result data to pinpoint our target audience and tailor our production accordingly.