Monday, 19 November 2012

Inspirations & Intentions

What do we want to produce?

We want to shoot a music video for the Electro genre. We were immediately inspired by the artist Woodkid, after spenging some tome browsing through songs we both liked.

We found YouTube and Spotify extremely useful in finding our song of choice. Youtube's suggested videos provided us with relevant artists and songs based on the ones we already searched. We got redirected to videos liek Lykke Li's 'get some', Deadmau5's 'Ghosts n' stuff' and Linkin Park's 'Castle of Glass.'

We both enjoyed these songs as we hadn't heard most of them before. We used Spotify Radio to get song suggestions also, returning more varied, but still relevant results. A lto of the same suggestions turned up from using radio. The unique thing about this was that based on your original song to base your radio search from, your radio resutls are tailored to what other people listened to, songs with the same tags, and similar & related artists.


After a few days of searching and debate over which song was more suitable, we finally arrived at Woodkid's Iron. Initially, we wanted to work to the original song, which was used as the soundtrack for Assassin's Creed Revelations, but we decided it would be too difficult to suitably work with as a song due to it's duration and difficult to pin genre that we couldn't really find any relevant, related artists to. We also felt tat the vocals were too 'cramped' and prominetn within the song to provide us with any room for narrative shots. We finally decided to choose a remix of the song for our video, which has a much more electro feel to it. The extended instrumental bridges provide plenty of room for narrative shots, while Woodkid's vocal sections make perfect performance shots. We drew a lot of inspiration from woodkid's original video for the production of our own, (and I will cover this in detail in a seperate post) but the main elements are:

  • Black & white video processing
  • Low level lighting
  • High contrast
  • Slow motion
  • Wide variety of shot types
  • A mixture of high speed and low speed cutting
  • Controlled artificial lighting
We are going to create a production journal video in which we are going to film ourselves each day of productin in order to summarise our entire project in around 3 minutes at the ned of our project. We will present the video just before the final piece in order to give a final impression on the work we put in to making the video.

We are going to conduct a range of location shoots and produce short video draughts that will serve as part of our visual storyboard presentation. We are going to frequently make what I refer to as 'video brainstorms' where we will literally just shoot what's in our head to comuncate our idea in a mroe fun way than writing 500 words and showing a few pictures. By acting immediately and qickly filming something short, it will greatly aid or communication and allow us to freely express our ideas in a new and innovative way.

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